Basic Techniques

Promotion and – how often we've seen and read these words! On poles and fences, in the subway and, of course, on the Internet. Web site promotion! Website Promotion! Everyone is more or less understand what it is, but Few people – even experienced users of web-space understands what Intermedia their radical otherness. And why do the same thing at first eye, the concept they call the two diverse terms. I ventured to try this orient. This, incidentally, is not such a stupid and useless and business, as at first glance of the eyes can be a sight. The fact that the terms are different, and consequently have different algorithms and implementation methods, and how a consequence, lead to different penalties.

Joke! Results) and before taking a promotion of the site, or for its promotion, it is necessary to specify for itself – what of it we essentially required. Do you need popularity or, let's attendance? Or do we want more conversions *? Do I need a famous in wide circles, or the recognition of the narrow? It is a pity, in some cases, these concepts are vzaimonedopuskayuschimi each other)) So, what permissible to consider promotion of a site, and that – moving forward. Promotion web site – it is the multiplication of its popularity. This includes pr campaigns, and advertising, and the formation of information events – and, as the Internet, and in offline, for example, in magazines and advertising banners. Promotion – is more limited concept, and in the context of web-resource means more to improve their positions in search engines. In general terms, website promotion may be regarded as one of the points of promotion, though it is not always the case. On our web-resource you can read 9 knots principles of promotion and sites with their classification on the issue in the parameter. The list is not pretends to perfect completeness, but gives a general idea about the specified topic.

You can give: 'What needs to allocate a promotion, if it is only part of the promotion? " You are right. But only half. Case that site promotion – troublesome and rather expensive, especially when it comes to off-line methods. And for many sites, new ones in particular, can not afford. Alas, not all are aware of this. Recently David Kosoy sought to clarify these questions. In the final – it does not always pay off. For example, a convenience store for cats does not require, and will hardly be able to attract and close the intense curiosity of the domestic and foreign press, and on what it Ladi it necessary? But progress in the search systems, together with contextual advertising will bring him a constant stream of visitors at any time, winter and summer. In contrast, the Web edition is unlikely to be visited, if limited solely to the advancement of web space and will unwind its brand. As you can see, everything is good in moderation and in the comparison. In general, I believe that the balanced promotion and sites give the best results. Pobrobnee about this and more at our internet-resource. Interesting things! The team .net ____________________________________________________________ * conversion – rate of return of the website. The ratio of the number of visitors who carried out the necessary actions on the site (for example, committing an order of goods or services) to the total number of visitors.