It is certain that one of the great strengths of this one model is in the fact of being able to consolidate a mark and to acquire a reputation online that is translated in greater traffic towards our product showcase, being obtained to increase the numbers of sales is theoretically easy and, all this thanks to the presence and interaction in the social networks as showcase of marks and products and also like tools that allow to the identification of needs and interests of any user group. Arial; " > But like any other type of project or emprendimiento as much in the virtual world as in the real one, it is or certain also that the marks must have predicted a budget destined to marketing and publicity in social networks, or of direct or indirect form in order to obtain an efficient presence in the surroundings of the Social Average. It is for that reason that in this occasion we concentrated and we analyzed the keys that will allow to increase the efficiency of the investment realised in the hiring of Facebook Announcements, reducing the associate costs and optimizing the ROI. mso-margin-top-alt: car; " > 1. – The system CPM, cost by impression instead of the cost by click Establishes, this option will allow to pay a little less him while it acquires efficiency.
2. – Attention to the clicks of Facebook Renders. The social network benefits to those who publish their click in the corporative page in Facebook, instead of the Web site. The studies indicate that the CPC is a economic 20% if the users accede to the Web site through Facebook. 3. – It has the announcements assets two or three days and later detngase to analyze. Within the tests that all the marks must realise in order to find the model advertising that it is to him more efficient, several conclusions have settled down.