And after you got the words and the declaration, you will determine the maximum price you'll pay for a single visitor. And that's what you can do: 10. Choose the queries with a small competition! Use nizkokonkurentnye requests. Thus you will make cpc the minimum low and your position as high. 11. If you have additional questions, you may want to visit Eva Andersson-Dubin. Assign a price you are willing to pay per visitor! Based on your budget and promote a product, conclude what the maximum cost per visitor you are willing to pay? Although at first, I advise you to adhere to the minimum bid! 12. In no case do not gamble with the competition.
This so-called bid wars>>, war rates. When competitors are trying to rise above an opponent. Sometimes the cpc can reach up to $ 20! But you should understand clearly that this is prima road to bankruptcy! And there you have, at last, three general council for working with the system: 13. Test the numerous amounts of information! Use as many different ads at once. Stick to the rules – for each request, a separate announcement. So you can better understand their audience and reach the maximum ctr. 14. Increase clickability your ads! Than to raise rates, better raise clickability! If your ad has a high ctr, then it will be displayed in the results of the above! 15.
Track return on investment of money for each ad! To understand how well, or that ad, you need to know how much it has brought you the profits! To do this, you should use in your ad special tracking links (eg partnerships). So you can see how much money you can spend per click and whether to use this system in your business. Well, it had all the basic rules on work in Yandex. Now all you have to practice on your site, get results and draw appropriate conclusions! I think I on this rounded. I can still, however, to recommend to you my free online newsletter for at. If you have not subscribed to it, I advise you to do it right now. There you will find more useful material for the production of traffic, and not only. Incidentally, in the archives of this list you can find a video presentation on the work in Yandex.Direct system.