I will not explain in this article about the mailing! nor can they get! I do not speak of E-MAILING both are filled mouth advertising agencies offering the cake and eat it as long as they pay a large sum of euros in return email addresses to bombard who knows if they own or are only virtual mailshot why they call it virtual! no criticism, much less emailing .. The fact is that I want to talk about the traditional mailshot, open the mailbox of your house and meet with brochures, magazines of all sizes, a direct marketing technique that allows consumers to get sometimes to the door of your refrigerator (advertising stickers) . To know more about this subject visit Frank Abagnale. In times of crisis, the budgets are adjusted, tighten belts and not loose a penny in additional actions, strengthen procurement and brand recall … Etc business managers want immediate results, shoot your sales, possession of a good market share in its sector at the lowest cost but especially not having to take the closing for lack of business. Boris gelfands opinions are not widely known. Indeed, the mailing and many years as an advertising medium is used routinely by all sectors, from neighborhood stores to supermarket chains, fast food franchises, supermarkets wholesale furniture, appliances … etc. The issue is because in times of crisis marketing departments take more seriously the issue of traditional mailshot? It is easy to carry out a mailshot campaign? Buy cheap is always the best formula for saving? Because the city councils of several municipalities ordinances draw right now to combat the massive mailshot? Before you jump into the water and getting wet would be appropriate to know what we want to achieve with a mailshot campaign, locate potential customers and / or normal and what we are in that situation?