In the search for hand of cheap workmanship the companies, for example, use the practical one of the act of contract of women for the services which demand little professional qualification. Still, the impersonal relation between producers and consumers, between which it has a different distribution of to be able, demands as consequence a great sense of indifference, apathy, and same the reliable loss in the proper considered system desumano. When a worker does not possess the due confidence in its head, and determined head he does not trust its manager, the production relations are harmed or ruined in all the levels. As such systems they are generated and kept for human beings, this estranhamento can, finally, provoke a collapse of the system. A time that the production, commerce and financial operations are part of a globalizado system, the collapse in part of it can unchain a reaction in world-wide chain of failures, as it occurred, for example, in the global crisis provoked by the bankruptcy of some companies hosted in the United States and badly managed, in 2008. The power brando the global corporations, to defend its interests count, still, with the called one to be able structural brando (or soft to power ).
As defined for Nye (2004, P. 05), the power brando is refletido in the capacity of if to obtain the results of its preference coing-opt the people instead of coagiz them. Therefore, one is about the capacity of an actor to give form to the preferences of another actor, through its power of attraction and seduction. The power brando is more than persuasion, therefore the people are taken to agree for if feeling attracted by what determined actor she represents. The attraction nor always determines the preferences of one definitive actor, but, certainly, it can modify its perception and, indirectly, influence the result desired for the actor with the power brando.