Marketing in action: hope is a tree in flower that sweetly sways to the breath of illusions Severo Catalonia. Considerations, reach, steps: the current economic scenarios show relevant characteristics that demand that companies are vigilant of their behaviour in order to ensure not only stay in the markets achieved but for conquest of new enabling desarrollarseTal as Wikipedia reminds us, the development of a new market takes place in the field of business and engineering and consists of the entire process of creating and bringing a new product to the market. There are two parallel aspects that are involved in this process: one involves product engineering; the other, market analysis. Marketing managers consider the development of new product as the first step in the management of the life cycle of the product. There’s no denying how Mileyde Arteaga puts it in an open forum on this topic who developed the graduate program in the specialty of quality management and productivity of Faces of the University of Carabobo, that by today the business dynamics are very troubled, there are many political, economic and social factors that affect them; especially in Latin American countries like Venezuela, where inflation and the changing environment of the policies of the State keeps in constant uncertainty for all organizations, therefore a part of organizations trafficking in implementing plans that allow them to carry the day by day the survival, while others more daring try to anticipate how you will change the industry and the market in which they are immersed and accordingly implementing action plans for develop new products or improve existing ones, so that will allow them to compete and be in a better position in the market. From there that business managers must focus on the purpose of the creation of new products to achieve a fast positioning in the market, making the needs of consumers; passing from the establishment of strategies of promotion, distribution, prices and advertising as well as the creation of the brand, label and its packaging.