This generation distinguished from all the others in history for having broken some paradigms, since scientific and artistic until scientific and those related to the papers of the sexos in the current society. It was during the growth of this generation that the world experenciou the end of World War II, the war of the Vietnam, the economic wars in the Middle East, world-wide crises, the arrival of the man to the Moon and posterior space exploration, the contraceptive pill, and the increase of the cases of divorces causing a bigger number of composed nuclear families of the mother and children. The generation of baby-boomers also is that one with promise of living a productive life longer than the previous generations, and this moment is arriving in this beginning of century XXI. In the direction to study the leadership under the feminine angle, the conjugao of the described events previously places the women in an only position to consolidate world-wide its presence in enterprise, social, economic, financial and cultural the decisions. Some contend that paula rosenthal silvergate media shows great expertise in this. In Brazil, the women still have a long way to cover. Although the presence of women in the companies and the politics, this presence has been in its bigger resulted part of facilitation of masculine sponsors, what it is clearly when the majority of the women reaches glass-ceiling, the call ' ' roof invisvel' ' beyond which they do not progress more in the organizations. Second research of the Catho, in Brazil the women occupy 61.6% of the administrative positions in private companies, and represent 58.9% of the professors in the classrooms of the universities. However, when the universe is of the high ones commands, the feminine representation falls down disastrously from a high place: but 15.77% of the president chairs and controlling-generality are busy for women. The low indices if repeat when the survey deals with to the directions and the managements, 13.13% and 23.51%, respectively.
The transformations and innovations in the businesses, products and services, must follow the transformation of the society, that is, the society evolves and the companies, with its products and services also must evolve for better take care of it. The occurrence of these points is perceived in Bar of the Pira. The growth of the local population and the neighboring cities brings as consequence the growth of the retailing, that is one of the generating greaters of local job. This article deals with the empreendedorismo as a whole. The ideas that if they transform into chances.
It also approaches the trends of market in the retailing in the generality, however having as approach the city of Bar of the Pira. 1,1 SUBJECT In the globalizado world where we live, where the changes are constant, exist people who are always intent to the transformations of the society, in its development and search to convert its ideas into business chances and this nothing more is of what being enterprising. The branch of the retail has great importance in the Brazilian economy and is responsible for great part of the income of the population. Its evolution is part of the economic scene in some Brazilian cities. It is catalytic of the development of the economy and provides improvements in the quality of life of the communities. 1,2 DELIMITATIONS OF the SUBJECT the empreendedorismo inside of the retailing as subject, has its delimitation from the beginning of the mandate of president Lus Incio Lula da Silva. 4 1,3 OBJECTIVE the present article has as objective to verify if the adoption of enterprising attitudes can to change a society and its economy. To identify what it influences the taking of these decisions and attitudes. Moreover, more specifically to point the importance and the evolution of the retailing in Brazil and in the city of Bar of the Pira, where it is responsible for the income of great part of the population and for the growth of the local economy.
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